I wrote an entry before (link) about my feelings on the way the press in North America uses the term “growth”, and how the concepts of increased consumption, population, land use, and corporate profits are lumped together. It is constantly implied that more people must consume more of everything for the economy to be healthy. I believe this will have to change, however, to achieve sustainability, but how?
The popular mindset needs to change to regard growth as a negative in some contexts. Fortunately, there are more and more people recognizing the realities we are facing as a country and a species. David Gardner, of non-profit Citizen-Powered Media (link) in Colorado Springs, CO, is making a movie called “Growthbusters” that looks very promising, and he and his group are working hard to generate needed publicity around the issue, and not just their movie project. A lot of media attention will be needed, through every media channel, to raise the consciousness of the public about the mixed interpretations and implications of the term “growth”. Sustainability will not be attained, I predict, without many major changes in public understanding, but those changes must be identified and begun now.
So, what changes do you see as needed on the path to sustainability? I’d like to think that long term sustainability includes a good life for my children, but can’t discount the possibility (probability) that there will be some very hard times for life on the planet, and humanity in general, on the way there. What can we (you) change today to make a step in the right direction?
Your comments are always welcome. Good luck to us all.